Inspired: How To Create Products Customers Love
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Product Description
Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. – How do you decide which product opportunities to pursue? – How do you get evidence that the product you are going to ask your engineering team to build will be successful? – How do you identify the minimal possible product… More >>
Inspired: How To Create Products Customers Love
Although I don’t like books by authors who claim to have experience in areas they clearly don’t.
There is some good data here, just think long and hard before following anything in the book. Do what’s right for you.
Rating: 4 / 5
I am getting the impression that many of the reviews on this book are not necessarily legitimate. It seems that a large number are first time reviewers or reviewers that pan other management books when you look at their history. It seems that the author is engaging in a little “amazonian marketing”. I went to B&N to see the book first hand and was not very impressed. Most of the information is normal variety product marketing…nothing special.
Rating: 1 / 5
I’m a Senior Director of Product Management and have had the opportunity to build PM teams from scratch. I am very proud of my career and I serve as a huge cheerleader for the discipline. I searched high and low for consultants and reference material that matched my core values as a Product Manager: Define and deliver high quality user-experiences in the most efficient way possible. From cover to cover, this book has helped me immeasurably in a number of different ways:
1) Finding good jobs – if a company doesn’t value the ideas in this book, I don’t want to work there
2) Hiring (I brush up on recruiting/interviewing by reviewing my highlights in Part 1)
3) Communicating roles and responsibilities between departments to executives (Again – Part 1)
4) Facilitating group discussions about theory on my team
5) Training: what better primer for new hires?
I’ve also given this book to my Engineering VP and we’ve had an amazing shift in communication since he read it – My priorities are much clearer to him.
I highly recommend this book. Too many other books have entire sections that I need to rip out, mostly because the books short change technical details, design principles, and/or process efficiencies.
Rating: 5 / 5
Chock full of real-world useful advice for how to identify and ultimately launch products that will resonate with your customers. Great book for new or junior product managers to demystify the breadth of considerations that make a product launch successful. Equally useful as refresher to sharpen the skills of veteran product managers. As a group product manager at a large eCommerce company, I keep a copy of this book on my desk as an inspirational reference. For example, our team is currently working through details of implementing a rapid response team as outlined in Chapter 26 as a way to remain responsive to emergent, unplanned requests without randomizing core team roadmap progress with excessive context switching. Great stuff.
Rating: 5 / 5
In this blog-to-book compilation we get Marty Cagan’s first-hand view on software product management. The hands-on and succinct advice clearly stems from his own hard-earned experiences.
Marty provides a fresh perspective on product management, far from the documentation-centric approach taught in Computer Science class. Similar to agile development, I suspect that the model have difficulties scaling and working out-of-the-box in more rigorous organizations; but for the typical software project and start-up, the ideas are spot-on and very attractive.
As other blog-to-book conversions, this book suffers from disjointed chapters and some repetition, which degrades the reading experience, if read cover-to-cover.
Rating: 4 / 5